Privacy policy

At KRUX, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from krux-culture.store (“the Site”). It also describes your rights regarding your personal data and how you can exercise them.

1. Introduction

KRUX is a lifestyle brand dedicated to transforming streetwear culture into statement pieces for your space and lifestyle. As part of our operations, we collect certain personal and non-personal information from customers, visitors, and users of our Site. This Privacy Policy applies to all interactions with KRUX, whether through our website, email communications, or customer service channels.

By accessing or using our Site, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Site.

2. Information We Collect

We may collect the following categories of information:

a) Personal Information You Provide

Name
Email address
Shipping and billing addresses
Phone number
Payment details (processed securely via third-party providers such as Shopify Payments, PayPal, or Stripe; KRUX does not store full card numbers)
Order history

b) Automatically Collected Information

IP address
Browser type and version
Device type and operating system
Cookies and tracking technologies (session cookies, preference cookies, analytics cookies)
Referring website and browsing behavior on the Site

c) Optional/Marketing Information

Newsletter subscription preferences
Social media interactions (likes, follows, comments, shares)
Survey responses or feedback

3. How We Use Your Information

We use the information we collect for the following purposes:

Order Fulfillment — to process payments, ship orders, and provide confirmations.
Customer Support — to respond to inquiries, complaints, or return/refund requests.
Marketing & Communications — to send newsletters, promotional offers, product announcements, and brand updates (only with your consent).
Personalization — to enhance your shopping experience with tailored content, product recommendations, and targeted promotions.
Analytics & Improvements — to analyze site traffic, performance, and user behavior to improve our products and services.
Legal Compliance — to comply with applicable laws, tax obligations, fraud prevention, and enforcement of Terms of Service.

4. Sharing of Information

KRUX does not sell or rent your personal information to third parties. We may share your data in the following circumstances:

Service Providers: Third-party logistics, payment processors, IT services, and marketing platforms strictly for business operations.
Business Transfers: If KRUX undergoes a merger, acquisition, or sale of assets, customer information may be transferred as part of that transaction.
Legal Requirements: Where required by law, subpoena, or government request, or to protect our rights and the rights of others.
Fraud Prevention: With partners who help detect and prevent fraud or unauthorized activity.

All service providers are required to keep your information secure and may not use it for their own purposes.

5. Cookies & Tracking Technologies

Our Site uses cookies, web beacons, and similar technologies to improve user experience and track performance.

Types of cookies include:

Essential cookies — required for checkout and account management.
Analytics cookies — help us understand site performance and improve navigation.
Marketing cookies — used for retargeting and personalized advertising.

You may disable cookies in your browser, but certain features of the Site may not function properly.

6. International Data Transfers

Because KRUX serves customers worldwide, your personal data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place when such transfers occur, consistent with data protection laws such as GDPR.

7. Data Retention

We retain your information only as long as necessary:

Order records: at least 5 years for tax and accounting compliance.
Marketing data: until you unsubscribe.
Customer service communications: up to 2 years after last interaction.

When information is no longer needed, we securely delete or anonymize it.

8. Data Security

We implement industry-standard technical and organizational measures to protect your data, including:

SSL encryption for all transactions.
Secure payment gateways (KRUX does not store raw card data).
Access restrictions to personal information on a need-to-know basis.
Regular monitoring and testing of our systems.

While we take strong precautions, no system is 100% secure, and we cannot guarantee absolute protection against cyber threats.

9. Your Rights

Depending on your location (for example, under the GDPR if you are an EU resident), you may have the following rights:

Right to access your data.
Right to correct inaccurate or incomplete information.
Right to delete your personal information.
Right to restrict or object to processing.
Right to withdraw consent for marketing at any time.
Right to request data portability.

To exercise your rights, please contact us at support@krux-culture.store.

10. Marketing Communications

By subscribing to our newsletter, you consent to receive promotional emails. You can unsubscribe at any time by clicking the “unsubscribe” link or by contacting us directly.

We respect your choice and will remove you from marketing communications within a reasonable time.

11. Children’s Privacy

Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from minors. If we discover that information has been collected from a minor without parental consent, we will delete it promptly.

12. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before submitting personal information.

13. Legal Disclaimer

While KRUX takes reasonable measures to safeguard your data, we cannot be held liable for unauthorized access, use, or disclosure of information that is beyond our control, including acts of third parties, internet transmission errors, or unforeseen events such as cyberattacks or force majeure.

14. Governing Law

This Privacy Policy shall be governed by and construed under the applicable laws of the jurisdiction in which KRUX operates. Any disputes arising from this Policy shall be subject to those laws.

15. Updates to This Privacy Policy

KRUX reserves the right to update this Privacy Policy at any time. Updates will be posted on this page with a new effective date. We encourage you to review this page regularly.

16. Contact Information

If you have any questions, concerns, or requests related to this Privacy Policy, you may contact us at:
📧 support@krux-culture.store

Summary Statement
KRUX is committed to protecting your personal data with transparency, security, and respect. By shopping with us, you trust us with your information, and we take that responsibility seriously.